The short version
- We don't ask for your name, email or any account, and we don't run servers that collect data about you.
- Your progress, coins and settings are saved only on your device.
- The game asks for your birth year once, to choose suitable adverts. We keep only "under 16" or "16 and over", never the year itself.
- Players under 16 only ever see child-safe adverts that are never personalised, and can't use Google Play Games leaderboards.
- Adverts, purchases and leaderboards are provided by Google, so Google handles the data needed for those.
- We never sell your data.
Who we are
Numby Link is made by Low-Key Games, an independent game studio based in Plymouth, United Kingdom ("we", "us"). For anything in this policy, including requests about your data, email support@low-key.games.
What's stored on your device
The game saves these things on your phone, encrypted, so you can carry on where you left off. They are not sent to us.
| What | Why |
|---|---|
| Levels reached and best scores | To keep your progress in each game mode. |
| Coins, lives, hints and undos | To keep what you've earned or bought. |
| Settings (sound, music, colours, screen shake) | To remember your choices. |
| Age group ("under 16" or "16 and over") | To choose suitable adverts and features. Your birth year isn't stored. |
| Purchase receipts (a code from Google Play) | So a purchase is only ever paid out once. |
Uninstalling the game deletes all of this. You can also wipe your progress in Settings → Reset progress.
Adverts Google AdMob
Numby Link is free and is paid for by optional adverts. You only ever see an advert when you choose to watch one for a reward, such as coins, a life or extra moves. There are no banner ads and no adverts that pop up by themselves. Every advert is limited to content rated suitable for general audiences (G).
If you're under 16
Every advert request is marked as directed at children and as from someone under the age of consent. That means the adverts are never personalised, are chosen only from advertisers approved for children, and your advertising ID isn't used.
If you're 16 or over
In the UK and EU, Google shows you a consent form before any adverts, where you choose whether ads can be personalised. Elsewhere, ads may be personalised in line with Google's settings and local law. You can change your choice at any time in Settings → Privacy & ads → Change ad choices.
To show adverts, Google may process information such as your IP address, rough location, device type and how you interact with adverts. We have removed the advertising ID permission from the app. Find out more in how Google uses information from apps that use its services.
In-app purchases Google Play
You can buy coin packs through Google Play. Payments are handled entirely by Google, and we never see your card or payment details. Google tells the game which pack was bought and gives it a receipt code, so the coins can be added. See the Google Privacy Policy.
Tip for parents: you can require a password or approval for purchases in the Google Play Store settings, or with Google Family Link.
Leaderboards Google Play Games 16+ only
If you're 16 or over and use Google Play Games, the game may sign you in automatically so your best levels and Blitz scores can appear on the leaderboards. Your Play Games name, avatar and scores can then be seen by other players. This is handled by Google under your Play Games profile settings, where you can also control your visibility. Players under 16 are never signed in to Play Games by Numby Link.
Children
Numby Link is designed to be fun and safe for all ages. We don't knowingly collect personal information from children. The age question is neutral: it doesn't suggest an answer, and the only thing kept is the age group. Children get child-safe adverts only, no consent forms and no public leaderboards. If you're a parent and have questions, please email us.
Crash reports
If the game crashes, Google Play may collect basic technical information about it, such as the device model, Android version and what went wrong, and share it with us in anonymous form so we can fix bugs. This is controlled by Google Play and your device's settings.
Your rights
Under UK GDPR you have rights over your personal data, including to access it, correct it, delete it and object to how it's used. Because the game's own data stays on your device, the quickest way to delete it is to reset your progress or uninstall the game. For data held by Google (adverts, purchases, Play Games), use your Google Account privacy settings.
If you're unhappy with how we've handled something, please contact us first. You can also complain to the UK Information Commissioner's Office at ico.org.uk.
Changes to this policy
If we change how the game handles information, we'll update this page and the date at the top. Big changes will also be mentioned in the game's update notes.